Due to the profound impact of business and information management technology upon a company’s business-running strategies and procedures as well as  staff-training-course planning, it has been convinced that business administration and information management techniques are gradually becoming significant for the improvement of modern science and technology, industry-upgrade and economy-development while making a company being highly-competitive. In order to apply the information system technology for enhancing business administration process and provide a forum for relevant researchers to share their recent results, this conference is aimed to provide an outstanding opportunity for researchers, scholars, teachers, students, practitioners and policy makers from all over the world to address and discuss new trends and challenges in the areas of Economy Strategy Management, Orgnaization Reformation, Information Systems and Internet Application Services for improving business competitiveness.